Because this course is a combination of recorded training and live coaching calls, the window to sign up is limited. If you are interested, get in now while you still can!
Welcome to the Million Dollar Book Formula, a proven process created by two best selling authors have achieved self-publishing success and are ready to teach you how to do it, too!
Hello, we’re Richard Fenton and Andrea Waltz, authors of #1 Amazon bestselling book Go for No!® and the creators of the “Million Dollar Book Formula” training program.
Our book became an Amazon bestseller for the first time on New Year’s Eve of 2010. We remember it well, because we were living in a vacation rental in Miami to see if we liked Florida enough to move there. After we saw the book had reached #1, we went out to dinner to celebrate, then we sat on the stone walkway along Collins Avenue and watched fireworks at midnight. It was a great moment we’ll never forget.
(If you’re interested in hearing the full story of how we got our start—including how we lost a big publishing deal that turned out to be the best thing that ever happened—watch this short 5-minute video. We think you’ll find it interesting.)
All you really need to know is…
Even after eleven years it’s still among the top books in its category. Eleven years!
The best part of our story is that we aren't special! We're normal people, just like you. We had no big starting war-chest or inheritance, and no special connections in publishing. We were simply people with the dream to write a book, start our own business, and take control of our lives.
Most importantly, the success we’ve enjoyed was not the result of chance or luck. We didn’t get hit by a bolt of “success lightning.” What we accomplished is reproducible. We know because we’ve published two more books that have hit #1 and helped others do the same thing.
"I have known Richard Fenton and Andrea Waltz for almost a decade and admired the success and longevity of their book, Go for No!® which inspired me to write a parable of my own. After I finished the rough draft of The Connector’s Way, I asked Richard & Andrea if they’d be willing to read it and get their thoughts. To be honest, I thought the book was finished—all I wanted was confirmation that it was good to go. That isn’t what I got. What I got was much more valuable.
In a one hour recorded teleconference, they gave me three pieces of advice that made a huge difference in the book’s success. I know this because many of the people who have bought the book have made comments about the exact things Richard and Andrea encouraged me to change. And the proof is in the sales. This past year, we sold over 10,000 copies of The Connector’s Way… received 184 reviews on Amazon, 93% of which are 5 Star… and the book has served as the launch-off point for a very lucrative speaking career. I shudder to think about how things might have turned out without their valuable advice.”
- Patrick Galvin, Author, Speaker
To be clear—not every book we’ve written has been a success. Far from it. Some of the books we wrote never made it into the top 100, let alone reaching #1—which got us to wondering…
“Why did Go for No!® and several of our other books do so well, while some of our other books do so poorly? So, we decided to do something radical and rented a cabin high in the mountains of Virginia’s Shenandoah Valley for 100 days, with the intent to do nothing but focus on figuring out why some of our books sold, while others didn’t.
Our big “ah-ha” moment came when we found ourselves wondering: What if we’ve been going about his book thing all wrong?
What if—instead of studying the way authors and publishers market books—what if we studied how major corporations marketed successful products in general? Companies like Proctor & Gamble and Ford… and Budweiser and Nike. What if we put the book question aside and studied instead how the best of the best create, test, design, market, and built their brands to sell over a long period of time?
When we were done, we discovered 12 specific things… Success Ingredients, if you will… that give any author the greatest chance for the long-term success of their book.
Here’s what was interesting: When we checked the list of the 2 Success Ingredients against the books we’d written, we could see why the successful books went to #1, and why the others had flopped! The result of those three months was this course—the Million Dollar Book Formula!
"Thank you for this fantastic course! It was exactly what I was looking for and a great value for the breadth of material that you covered. I appreciate that you were so open about your many experiences, both good and bad, and that you provided resources and checklists as well as interviews with other successful self-published authors. I highly recommend this course to anyone interested in self-publishing a book."
Million Dollar Book Formula is a comprehensive training program that takes participants through every step of the self-publishing process—from the initial book idea to finished, published product, all the way through the book launch and promotion process—to ensure your book has the best chance for success. It is designed for:
And anyone else who wants to get a book written, become a bestseller, and use their book to grow a business.
While the course itself is not about writing fiction, it’s perfect for fiction authors who want to apply their writing skills to a non-fiction, “how to” book to help fund their passion. And, to be clear, Million Dollar Book Formula isn’t only for new authors—it’s also for existing authors who have tried their hand at self-publishing with a previous book but came up short. Just because your last book didn’t reach its potential, doesn’t mean your next book won’t. This course will shine a light on what went wrong the last time out and show you the way to do it right.
If you think becoming a successful, bestselling author doesn’t involve time and effort, then this program is not for you. Success doesn’t happen by accident. We’ll provide you with the information you need to be successful, but it will be up to you to apply what we teach you—and then market your butt off. And it will require patience and persistence. If you’re not the stick-to-it type, please don’t take the course
"Before I took this course I thought I knew what it took to write and publish a successful book, but this course was eye opening and showed me how many of the steps I was missing. When I write and publish my book it will be much more successful because of what I learned from this course and will apply. The course was well worth 10 times what it cost me and if your serious about writing a book you can't afford not to take it."
Delivered in a series of short, step-by-step video training modules—rolled out in small, “doable chunks” over a 6-week period—we will personally teach you…
We’ll also share a self-publishing and marketing technique so powerful we’re launching an entire publishing company around it!
And we won’t be loading you down with a bunch of over-valued, fake bonus items that you don’t want and will probably never use. Our goal isn’t to deliver the most complex self-publishing training program possible, but the fastest and easiest program for authors to implement. It’s designed to teach you the most important things you need to know—things designed to help speed your ability to write and self-publish a successful book that provides the greatest likelihood of achieving long-lasting success and will allow you to grow your business.
"I've just finished Richard and Andrea's Million Dollar book formula course , wow so much information and value! They cover all aspects in great detail, so you know exactly what you should be doing to maximize the chances of your 1st 2nd or even 3rd book performing well. From the cover design and headline to creating all the content inside and onto the marketing and promoting your book. I may have to go through it 2 or 3 times as there is so much valuable content I don't want to miss any. I'm just starting on my first book and now feel confident I can complete it and promote it giving it the best chance of success."
Go for No!® has never been on the NY Times bestseller list—or on the Wall Street Journal or USA Today lists. We’ve never sold a copy in a traditional brick-and-mortar bookstore. We’ve never had “distribution” through Baker & Taylor. Yet we managed to sell 400,000 “self-published” copies of our little 80-page book—a book that has opened doors we could only have dreamed of when we started. So, in case you’re at all hung up on the idea of being self-published, don’t be.
There’s nothing that says you can’t or shouldn’t seek a traditional publishing deal… we’re only saying you don’t have to—that self-publishing is a viable place to start in today’s market, and it always was. And, if your book is good—which to publishers mean it’s selling—the publishers who initially turned you down will now CHASE you down like pack of lawyers on their way to car crash. We can tell you this is true from personal experience.
That depends on you, because there are two options to choose from should you decide to participate in the Million Dollar Book Formula program:
This is our best and most-popular program, since everything you could possibly need to write and publish an outstanding book is included (short of us writing it for you, that is). The Million Dollar Book Formula GOLD Program includes…
Complete 6-Week Online Course
Modules for that week’s content will be posted and available every Monday (you will be notified by email when they are up.) You can pause, restart, and watch the videos as often as you like.) Also, modules will be available for replay through your course log-in for a full 6-months after the formal completion of the program.
Weekly Group Coaching Calls
Weekly coaching calls will be conducted every Saturday morning at 10 A.M. EST personally by Richard & Andrea. The only exception will be if Richard & Andrea happen to be traveling (delivering a keynote/workshop for one of their corporate clients) in which case you’ll be notified as to an alternate date/time for the call. Also, all coaching calls will be recorded available through your course log-in.
Million Dollar Book Formula Course Transcripts
Full transcripts of all content covered in the Million Dollar Book Formula course will be made available for ease of learning and concept implementation.
Million Dollar Facebook Community
Unlimited access to our private Million Dollar Book Formula graduate community of other authors, who—like you—are building life-changing incomes around problem-solving and motivational self-published books.
Expert Interview Series
12 High-Impact “Expert Interviews” Conducted by Richard & Andrea, who know exactly what to ask to elicit cutting-edge secrets from some of the most successful authors and book marketing experts in the world.
Direct Email Access to Richard & Andrea
All Gold Program participants will receive direct mail access to Richard and Andrea during the entire 6-weeks of the Million Dollar Book Formula course. The best part of email access is the ability to send attachments of your book cover mock ups or lists of titles you’ve been considering to get their experienced feedback.
30-Minute Private Consultation
One (1) 30-minute private phone consultation with Richard and/or Andrea (good for up to 6-months after the completion of the program.)
“Fable Formula Live” Discounted Tickets
Conducted personally by Richard Fenton and Andrea Waltz, “Fable Formula” is a 2-day writing and marketing boot camp where participants get to take a deep dive into the ins-and-outs of crafting a story guaranteed to connect with readers. Get 50% off tickets to the live program OR the audio recordings.
The Standard Registration Fee for the Gold Program is $1,997.
Early-Bird Registration: $997 (save $1,000)
In addition to the Million Dollar Book Formula GOLD Program, we also offer a more affordable “reduced-benefit version” of our course—our SILVER Program—which includes the following items:
The Standard Registration Fee for the Silver Program is $997.
Early-Bird Registration: $497 (save $500)
To make your purchase decision as easy as possible, here’s a SIDE-BY-SIDE comparison.
EARLY BIRD (SAVE $500)
Complete 6-Week MDBF Online Course
6 Weekly Group Coaching Calls
MDBF Course Transcripts
Access to the MDBF Private Facebook Community
EARLY BIRD (Save $1000)
Complete 6-Week MDBF Online Course
6 Weekly Group Coaching Calls
MDBF Course Transcripts
Access to the MDBF Private Facebook Community
Access to 12 Authors & Experts interviews (as outlined above)
Direct email access to Richard & Andrea during the entire 6-weeks of the program… and for 6-weeks AFTER the program’s completion
One (1) 30-minute private phone consultation with Richard and/or Andrea (good for up to 6-months after the completion of the program)
PLUS…
Discounted tickets to Richard & Andrea’s “Fable Formula” Writing & Marketing Bootcamp (to be held in Orlando, Florida, February 23-24, 2019) or get the entire program on audio, also 50% off.
Of course, you do! Well, consider this: Not only is the formula you’re about to learn the exact process that made Go for No!® a decade-long bestseller, we recently used the formula to launch a book in March 2018 for our friends, Ray & Jessica Higdon. And you know what? Their 114-page book went straight to #1 in its category, too! It even hit #1 on Amazon’s exclusive “movers and shakers” list (and their book is still selling extremely, even several months later.) Simply put, our Million Dollar Book Formula works… and it can work for you, too.
If the course turns out not to be for you, it’s not a problem. Seriously. All you need to do is email us within 15 days of the program launch to receive a full, no-questions-asked refund.
"The Million Dollar Book Formula was 6 weeks of reasonable, practical measures to self-publish my book. It felt like we sat down to Saturday brunch with Richard and Andrea while they shared their most useful tools, experiences, and advice. The material was presented in an orderly progression with humor, candor and warmth. They don't bury you in every tool and option available. I ended the program believing I can do this without drowning in the ocean of all possible options."
Question: What if I don’t have a killer story to include in my book like you did?
Answer: The thing is, you do. Everybody does! You simply need to know how to “mine it” from your story bank (which we’ll show you how to do inside the course!)
Question: Does my book have to be short for the formula to work?
Answer: No, it doesn’t. Everything you’ll learn in the Million Dollar Book Formula will apply to any length book If you want to write a 200-300-page book, that’s entirely up to you. But we’re pretty sure that once you take the course and see all the evidence, you’ll see why readers (and authors, alike) are moving in the direction of books with shorter page-counts.
Question: I’m on a budget. How much money does it cost to publish a book?
Answer: As much or as little as you want to spend. A book can be published today for as little as $100, or you can spend thousands. We’ll discuss everything you need to consider inside the course!
Million Dollar Book Formula is the course we needed when we first started publishing (of course there was no internet at the time) but the basic building blocks for success are the same. We’ll teach you everything you need to know to write a successful book that can not only make money on its own, but also something you can build a life-changing business around.
Our goals in developing this SIX-WEEK program are simply this: To help remove the roadblocks that keep most people from starting, writing and marketing a book, while SIMULTANEOUSLY providing a collection of ideas and information—a road map, if you will— that will help you navigate your way to self-publishing success.
We've broken our "13 Success Ingredient" Million Dollar Book Formula into six modules over six weeks. Here is a look at each week and a brief overview of what you will learn...
You’ll learn the major reasons for writing a book and why this ONE ingredient is the key every aspect of success when it comes to writing, publishing and marketing your book. We will discuss how you can get clarity on your book’s purpose (questions to ask) as well as some things you might not have thought of related to your purpose. We’ll cover why your book must solve a problem to sell well and how to identify a “purple problem” to really increase your chances for best-selling success. Learn the five most impactful topic areas a book falls into and the guaranteed formula for book sales failure. We’ll cover creating an ideal reader “avatar” and how to niche down to meet a specific market/need, how to do a an “Existing Book Review” on your topic area and more!
You’ll learn the critical connection between your book’s content, reviews, word of mouth, and “viralness.” Why you don’t have to be a “great writer” to write a great book but the few things you absolutely must do. We’ll cover five key types of non-fiction books so you’ll have clarity on your book and how that impacts your overall writing, publishing and marketing plan. Why you must be able to reduce the theme of your book to a single sentence. How to decide what not to put in your book and the mountain of evidence for why “shorter books” are the future. Our best writing secrets including the “question approach” to easily outline and write your book. Why stories and “personality” are important to the success of your book. The need for professionally editing, the 3 primary types of editors and how to know which one you will need.
You’ll learn the keys to a good book cover and what you must know to work with a cover designer. We’ll show you the “Four Levels” of book cover performance and do an analysis of great, fair and terrible covers (and why!), how match your cover image to your topic message, and the 3-second cover messaging test. When and why to use a pen name. The job of your title and sub-title and how to make each the most effective they can be to get attention and sell books. (Plus, analysis of titles that don't work and why!) How to test your book covers and titles to see if they work. How to get a “foreword” and “book blurbs” and who to ask. What you must know as you create the physical book such as trim size and page count. Eight primary factors for determining book price and 3 things you should never consider when setting price. Paperback vs. Kindle vs. Audio Book pricing: how it all works and where your book will fit into each, when to use an “offset” printer and more!
You’ll learn how to make the world’s 2nd biggest search engine (Amazon) work for you and how placing your book “wide” can reduce your chances of becoming a “bestseller.” We cover how to craft a book description that converts “browsers” into “buyers.” How to use the “influence the influencers” strategy with word-for-word scripts for approaching them. Building a “book launch team” who should and should not. Why/if you should use a “reduced-price” launch strategy. Our 90/10 rule of book promotion: how to use media platforms to promote your book and determining the best strategies for you based on your time and money. We will teach you how to build and use an online “media kit” (what goes inside, and what doesn’t). How to get reviews for your book and why, when, and how to promote your book on social media. How to craft your book’s back pages to sell more books for you and you’ll learn the “Top Five Biggest Promotional Mistakes” authors make.
You’ll learn the seven key elements of an author platform and how to get started if you don’t have any of them in place. We’ll cover how to build an email list, creating effective communication with your audience no matter how small (and how to keep it growing!) What you need for a simple but effective author website and building your social media presence (which platforms to be on, why and how to do social media as an author.) We talk about connecting with and building relationships with influencers (giving you a word for word script!) Learn the “partnering” mindset and how to engage in cross promotions. Also, using affiliate marketing as both a platform builder and potential income source, how partnering with others by co-authoring a book is an excellent strategy and more!
You’ll learn how to use your book as the base for creating “multiple streams” of income, why you must have an audio book version and expanding to other products, courses, webinars, live events and more. We’ll discuss the ten things every author needs to know before publishing a book including things like copyright, trademark, if you need to be a publishing company and more. We will talk about why you need to have different ISBNs for all versions of your book, how to get how to get a 95% discount per ISBN, and a few other legal considerations. Finally, we’ll cover developing a long-term book marketing strategy, which books last the test of time, and what to do if your book simply isn’t selling and more!
Sorry, there isn’t one. Just because we made a million dollars with our book, there’s no way we can guarantee you will. Nothing in life is guaranteed. The topic you choose may or may not hit the market at the exact right time, and let’s face it—timing does play a role in anyone’s chances for success. And there’s way for us to know how committed you’ll be to your own success.
However, We Can Guarantee This…
While we can’t guarantee you’ll become a bestseller or make a million dollars with your book, we can promise you that what we’ll do everything within our power to provide you with the information, training and support that WILL give you the BEST CHANCE for success.
And, we’re so sure of the quality of the program we’ve put together, we offer this promise:
Anytime during the first 15 days of the program you decide the Million Dollar Book Formula course isn’t providing the value you expected… for any reason… we’ll refund your entire investment, no questions asked. Really… no questions asked. If you’re not getting value from the class within 15 days of launch, we don’t deserve your money.
80% of people say they want to write a book. Sadly, 99% of those people never will. So why do they hesitate? Here are several typical reasons.
Our course not only shows you how to start, it shows you how to finish—and how to promote and market it once it’s done! And as far as not being sure your book will sell? Well, it’s true—there are no guarantees life. Then again, it just might sell, like our book did. And if it does it just might change your life.
The fact is, it’s never been easier to self-publish a book. Don’t be one of the people who want to but never do. If you’re waiting for the perfect time, forget it—there is no perfect time for anything. And you might want to consider that “one of these days” might just be now.
Writing a book made it possible for us to break free from our full-time jobs, launch lucrative careers as professional speakers, and has allowed us to enjoy a lifestyle many people only dream of. Now it’s your turn. Care to join us?
All the best,
Richard & Andrea
P.S. No One Does It Alone! While there was a lot of trial and error involved in our journey, it’s important to note that we didn’t do it alone. Without the many people who shared their ideas and wisdom along the way, we’re not sure we would have made it. Whatever you do, get help. It’s just too hard to do it by yourself. If you don’t take our course, that’s okay. But please get help from someone who has already done it. It’s simply too hard to do it alone.
If you are finally ready to pursue writing a non-fiction book of your own (it’s never been easier to do by the way!) Million Dollar Book Formula is the perfect opportunity for you. Don't let it pass you by!
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