The Million Dollar Book Formula
Have you always wanted to a write a book? Would having a book help your business? Might it increase your credibility and expertise while providing you an additional stream of income? If you answered yes, keep reading...
One Book Can Change Everything
A book can do all of those things for you, and much more. A single book changed the entire course of our lives and business. (More on that later.) However, thought of writing and publishing a book is overwhelming for most people.
And, then there is the biggest worry: what if I spend all that time and energy (and money) but then the book never sells?
It's a valid concern. That's why if you are ready, we have a wonderful opportunity for you. Learn from two people who will teach you exactly what you need to know in order to achieve success with a non-fiction book.
There are some things you must do, some things to make it wildly easier on yourself, and some mistakes you absolutely must avoid. And trust us, we know what those things are!
Here's a little bit about Million Dollar Book Formula...
What Do You Get?
It’s our formula. We call it the Million Dollar Book Formula and it’s made up of ingredients that we have examined, tested and just recently refined into this brand new special training and coaching program. They are things that must be present in order to have a book hit a home-run in the marketplace. It’s the knowledge you definitely want before you start writing so that your biggest fear (‘I do all this work writing a book for nothing’) does NOT come true.
The course is designed in video based modules in which we will take you through the entire formula. Sit back, relax, and take notes.
Those training modules will be followed by LIVE coaching calls for you to ask us anything and everything so that you are getting a personalized training experience.
What exactly will we will cover? Our formula is made up of 13 Ingredients that we call the 13 P’s.
Here are a few “tastes” from the formula of what you will learn…
- The questions you must ask about your book’s purpose and how to use that to develop your writing and marketing strategy…
- How to identify your book’s “USP”—its “Unique Selling Proposition”—to make it easy for people to know why they should buy.
- How to identify your target market and create an avatar of your ideal reader to focus your marketing efforts.
- How to leverage fundamental marketing concepts and apply them to every aspect of your book to have the best chance for success.
- Specific techniques for coming up with a great non-fiction book title that grabs people by the throat and compels them to buy.
- How to identify which covers will help your book sell, which ones won’t, and the most important details you want inside the book…besides the content itself… to drive more sales!
- How to price your non-fiction book, and why it must be higher than you probably think it should be.
- The most important details you must focus on to sell on Amazon and some of the stuff that you shouldn’t be wasting your time on.
- Which promotion strategies work best for non-fiction books, which to ignore, and our personal, most treasured secrets of book promotion that few people ever do.
- How to partner with key influencers in win-win partnerships to sell more books.
- How to develop “back end” products and services that generate additional profit from people who want more than just your book.
- What things you must be aware of before you write your book to stay out of trouble!
- The mindset you must have for the greatest chances for success and how to employ long-term marketing strategies that don’t have to break your bank.
- How to transition from a single book to a series and a highly-profitable “brand”
- And a marketing technique so powerful we’re launching an entire publishing company around it… and we’ll tell you exactly how it’s done!
- Your own questions, concerns, challenges and issues... there will also be a “live” group coaching call every SATURDAY.
Now you may be wondering...
What if I fall behind? Don't worry, it will all be "on demand" for you to access when you can.
But listen, you know if this is for you or not, right? If you feel it is, go for it - sign up now. If not, then don't. We are counting on doers and people who successfully complete the course to rave about our training and then give us a glowing testimonial. So if that's not you... don't get in!
However, if you are ready to share your passion and expertise with the world and the thing that is stopping you is that you don't know how to ensure the greatest chances for success (and therefore don't want to waste a lot of time, money, and make a bunch of painful mistakes along the way) you are absolutely in the right place, definitely sign up right now.
Investment
What's the Investment? There are two parts to The Million Dollar Book Formula program:
1... The “six-week class itself”, which is an investment of $497, and…
2… The six “live group coaching calls” with us, which is an investment of $500…
Which makes the total investment for the Million Dollar Book Formula course $997.
But, because this is our INITIAL ROLL OUT of the Million Dollar Book Formula program, we’ve decided to do something special by throwing in the “six live coaching calls” for FREE, making the investment for the entire
COURSE AND THE COACHING CALLS just $497.
NOTE:
- The course is limited to 30 participants
- Training sessions will be posted every Monday morning starting March 19
- Live group coaching calls will be held on Saturday mornings
- All training sessions and coaching calls will be available for replay for 90 days
- Registration ends Saturday, March 17, at midnight—or when 30 people have registered, whichever comes first.
The MDBF Course is Waiting...
If you are finally ready to pursue writing a non-fiction book of your own (itโs never been easier to do by the way!) Million Dollar Book Formula is the perfect opportunity for you. Don't let it pass you by!
Just because we made a million dollars with our book, there’s no way we can GUARANTEE you’ll make a million dollars with yours. The topic you choose may or may not hit the market at the exact right time, and let’s face it—timing does play a role in your chances for success. And on top of that, there’s no way for us to know how committed you’ll be to your OWN success—or if you’re willing to stick with it until you find your path, like we did.
So, while we can’t guarantee you’ll make a million dollars with your book, we can promise you we’ll do everything within our power to provide the information that will give your book the BEST CHANCE for being a success. And if you don’t think the course is providing the value you expected after the first two weeks… for any reason… we’ll refund your entire $497 investment…no questions asked.
Course Closes In...
Because this course is a combination of recorded training and live coaching calls, the window to sign up is limited. If you are interested, get in now while you still can!
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Patrick says...
"I have known Richard Fenton and Andrea Waltz for almost a decade and admired the success and longevity of their book, Go for No!®, which inspired me to write a parable of my own. After I finished the rough draft of The Connector’s Way, I asked Richard & Andrea if they’d be willing to read it and get their thoughts. To be honest, I thought the book was finished—all I wanted was confirmation that it was good to go. That isn’t what I got. What I got was much more valuable. In a one hour recorded teleconference, they gave me three pieces of advice that made a huge difference in the book’s success. I know this because many of the people who have bought the book have made comments about the exact things Richard and Andrea encouraged me to change. And the proof is in the sales. This past year, we sold over 10,000 copies of The Connector’s Way… received 184 reviews on Amazon, 93% of which are 5 Star… and the book has served as the launch-off point for a very lucrative speaking career. I shudder to think about how things might have turned out without their valuable advice.”
- Patrick Galvin, Author, Speaker
The MDBF Course is Waiting...
If you are finally ready to pursue writing a non-fiction book of your own (itโs never been easier to do by the way!) Million Dollar Book Formula is the perfect opportunity for you. Don't let it pass you by!
Who Are You Guys?
We’re Richard Fenton and Andrea Waltz and commonly known as, the “Go for No” people. We’ve spent the last twenty years as professional speakers and trainers and authors of several business books, the most well-known one being, ‘Go for No!’
We love being entrepreneurs and the freedom that we’ve achieved thanks to writing and publishing our non-fiction books has been incredible.
A Little Background...
In 1998, we wrote and self-published our first book. It was the tool we used to launch our speaking and training business. We sold 40,000 copies. Oh, and Amazon.com did not exist.
A couple years later, we wrote and published, Go for No! To date, we are at about 400,000 copies sold. Since then we’ve written and published several other books and most recently, in 2017, the best-selling book, Go for No! for Network Marketing.
We’ve been giving advice to people for years when it comes to writing and publishing books. But with growing our own writing and speaking business, we never had time to pursue anything beyond the casual consultation.
Writing non-fiction has given us an amazing life. We have had the freedom to travel, pursue our passion of writing fiction, and live an amazing life together working from home. We have been eager to teach other people what we know and now with this program that we have created, we are finally ready!
Lots of Experience...
By the way, if our story sounds "lucky" or "easy" we should tell you right now we had no idea what we were doing when we started. We made tons of costly mistakes and had some spectacular failures (don’t worry we will tell you all about those!) Along the way, through the successes and failures, we’ve collected knowledge and a depth of experience that you will not find with many other authors or trainers.
That said, we've watched a lot of people release books over the last few years to die a quick death on Amazon.com. Sadly, without even reading the book we can pinpoint the few reasons why the book didn't succeed... and the reasons were totally avoidable.
Proven
We aren't new to the self-publishing game. After 20 years of experience, we know the formula that must be in place in order to have the greatest chances at long-lasting success.
Practical
We know you don't have time to mess around with theories. We also won't be loading you up with hours of bonuses (sorry not sorry) and teaching you marketing "tricks" that don't last.
Simple
As people with a training background, we understand how to teach. Enroll in this course and you will be very clear on what it takes to write and publish a best-selling non-fiction book.